Le Petite Boulangerie is a fictional French bakery that I was tasked with creating a brand guide for. From the logo to the photography I created and choose each elements that made up this brand. When designing the visual tone for this bakery I aimed for it to look bright and bold, but also sophisticated. I made sure the brand was cohesive as much as possible. I kept this in mind when I created the website. It combines all elements of the brand while still feeling unified to the guide. There are additional mockups for the logo and the business card to expand on upon the brand.
